Copywriting vs Content Writing: Top 7 Difference to Know

Copywriting vs Content Writing is a common question for various people. Especially for ones who want to make their career in one of both fields. 

However, when businesses want to write content, they usually hire a copywriter or a content writer. These people are experts in developing marketing content for companies.

Well, copywriting and content writing seem to be two sides of the same coin. But both of them are different from each other. Copywriting is writing written for the purpose of marketing.

On the other hand, Content Writing is a type of writing that focuses on one or more content marketing objectives. 

Thus, several people are not aware of the key difference between them. That is why it is essential for one to know Copywriting vs Content Writing.

So, if you want to learn more about the difference between the two, go through the blog. This blog will help you to learn the key distinction between both writings. Therefore, let’s get started.

An Overview

Digital marketing is incomplete without content writing. It is obvious that unless you develop content, consumers will not find your business when surfing the web.

Moreover, content is the main force for all effective digital marketing strategies. For examples, search engine optimization (SEO), pay-per-click (PPC) advertising campaigns, and social media marketing. Every piece of content is a fresh option for your company to interact with clients.

But, not all types of content writing are the same. There is content writing as well as copywriting too. They are both useful in digital marketing campaigns. But their goals are totally different.

However, in this argument of Copywriting vs Content writing. Let’s discuss both writings in detail.


It is the practice of creating text content to convince readers to do a certain action linked to the company’s sales process. 

For example, if you are looking to sell a product, you will need to persuade prospective buyers that it is a wise investment. 

In simple words, the art of copywriting is convincing readers to do a sales-related action. The examples of copywriting are;

  • Sales Emails
  • PPC Landing Pages
  • Short Message Service (SMS) ads.
  • PPC ads
  • Websites’ Sales Copy
  • Cost-per-mile (CPM) ads
  • Product Pages
  • Social Media ads

Content Writing

Content Writing is the creation of text material to educate or entertain readers. It also helps in sales. But this is not its primary goal. With the help of high-quality and valuable content, you educate and entertain the audience. However, its main goal is to provide accurate knowledge and entertain the readers. Examples of content writing are;

  • Blog Posts
  • Social Media Posts
  • Case studies
  • Evergreen articles
  • News Articles
  • White papers
  • Email newsletter
  • Tutorials
  • E-books

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Copywriting vs Content Writing: When To Use

The following are some of the guidelines on when to use copywriting and content writing.


When your company wants to achieve the following objectives, use copywriting.

  • Selling products and services to customers.
  • Expressing about what is the brand of the company.
  • Creating an online site that encourages people to do a certain job.
  • Converting leads into customers or referrals.

Content Writing

When your company wants to achieve the following objectives, use content writing:

  • Teaching readers about a subject
  • Providing information to your target audience
  • For future sales, build trust and loyalty.
  • Focuses on search engine optimization and increasing page traffic.

Now, let’s discuss the main difference between copywriting and content writing.

Copywriting vs Content Writing: Key Points Of Difference

Both copywriters and content writers create words for businesses. But their goals are distinct. The following are some of the distinctions between copywriting and content writing:

Overall Purpose

A copywriter writes material to convince readers. But a content writer writes content to educate them. Copywriters finish their text with a call to action. Because they are aiming to sell a product or service. However, the purpose of content writers is to encourage brand awareness.

Length Of Content

A copywriter usually creates a short-form copy. Whereas, a content writer writes long-form material. To keep their readers engaged, copywriters keep their writing short. On the other hand, content writers often provide in-depth explanations of processes or topics.

Role Within A Company

A copywriter is a person whose major responsibility is to compose copy. Whereas, content writers usually have other responsibilities besides writing. For example, they can be a writer, blogger, executive, software engineer, etc.

Writing Tone

Another point of copywriting vs content writing is writing tone. When communicating to the audience, copywriters use a conversational tone. On the other hand, content writers usually use a formal tone. Because they are providing information to readers.


To satisfy their clients’ needs, copywriters work under short deadlines. Whereas, a content writer’s deadlines are generally more flexible. Because they need time for research as they compose longer content.

Work Environment

Copywriters usually work for an advertising firm. But, content writers work for a wide range of businesses in a variety of sectors. Moreover, content writers work with a third party. Whereas, copywriters work directly with a corporation.

Now, let’s discuss the important skills you require to become a copywriter or content writer. 

Copywriting vs Content Writing: Skills Required


The following are some skills to master to become a great copywriter:

Experience writing for a variety of industries

Copywriters work in a range of industries. So, expertise in writing for diverse professions is advantageous. For example, healthcare or technology.


Copywriters should be empathic in their writing. It makes their readers feel good, which attracts consumers.

Team Player

Copywriters work closely with marketing teams. So, they should be team players, and working well with others is advantageous.

Content Writer

The following are some successful abilities for content writers:

SEO Expertise

Content writers have to increase traffic to a company’s website. So they use SEO and keywords to do it.

Research abilities

Content writers perform research from different sources to back up their ideas and facts to create useful material.

Creating a headline

Content writers create compelling titles that encourage people to read their articles to attract readers.

Final Words

To sum up, we are now aware of copywriting vs content writing. We have gone through the essential information regarding both writings. So, we can say that both types of writing are important in their own place. But we can not do marketing without copywriting and content writing.

The line of distinction between both is thin. Content writing in digital marketing is all about informing or entertaining. But, copywriting is about persuasion. So, in the end, I hope this blog helps you learn the difference between copywriting and content writing.

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