6 Successful Persuasive Writing Strategies

Unlike other forms of writing meant to share information or entertain, persuasive writing is specifically written to persuade, 

What is persuasive writing? 

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For starters, there’s always a demand for persuasive writing in the world of business. Advertising, website copywriting, and general branding 

Why is persuasive writing important?

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There are lots of ways to persuade people, but some methods are more effective than others. 

Ethos, logos, and pathos in persuasive writing

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The ancient Greek word for “character” or “spirit,” ethos in persuasive writing refers to how the author presents themself. 

Ethos

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The ancient Greek word for “logic” or “rationale,” logos refers to using logical arguments and evidential data. A good writer doesn’t rely only on persuasive speech

Logos

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The ancient Greek word for “suffering” or “experience,” pathos involves an author’s appeal to emotion. As much as we’d like to think of ourselves as logical creatures,

Pathos

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Choose wording carefully Ask questions Write a clear thesis statement Draw a persuasion map Speak directly to the reader Repeat your main arguments

Persuasive writing  tips and strategies

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